Tourism Industry in Sabah

Tourism Industry in Sabah Free Online Research Papers 1.0 Tourism Industry in Sabah The tourism industry, especially in Sabah, has been booming despite the natural disaster tsunami and bird flu. Tourists have been flocking to Sabah due to its unique eco-related places that had generated a lot of interests among foreign visitors. Kota klias is one of the many interesting sites in Sabah and in recent years the area has been gaining popularity among foreign tourists due to the presence of the unique and proboscis monkey. 2.0 THE TOURISM INDUSTRY The world tourism industry reached an all-time record of 760 million international tourist arrivals in 2004. The figure represented an increase of 10 percent in comparison with the previous year, the best results in two decades, according to a report released by World Tourism Organisation. The Organisation said year 2005 was even better, with Asia benefiting not seen before. 2.1 Malaysia Tourist Arrivals and Receipts to Malaysia: Year Arrivals Tourism Receipts (RM) 2000 10.22 million 17,335.4 million 2001 12.78 million 24,221.5 million 2002 13.29 million 25,781.1 million 2003 10.58 million 21,291.1 million 2004 15.70 million 29.651.4 million 2005 (10 months) 13.58 million Not Available Malaysia recorded a total of 13,581,502 tourist arrivals from January to October 2005 compared to 13,071,098 for the same period in 2004, indicating an increase of 3.9%. For the month of October 2005, there were 1,367,735 tourist arrivals compared to 1,359,658 for the same month in 2004, showing a slight growth of 0.6%. Malaysia has been recording a steady average of some 1.3 million foreign visitors per month for the first ten months The top ten tourist generating markets until October 2005 were Singapore, Thailand, Indonesia, Brunei, Japan, China, Australia, United Kingdom, India and Taiwan. The country is expected to receive even higher tourist arrivals in 2007, which coincide with the Visit Malaysia Year. 3.0 Sabah Tourists Arrivals to Sabah: Year Malaysian Internationals Total 2000 365,537 408,938 774,475 2001 512,514 406,009 918,523 2002 579,092 528,264 1,107,356 2003 681,742 569,712 1,251,454 2004 792,308 980,963 1,773,271 2005(preliminary) 1,067,677 761,094 1,828,771 As for Sabah, 2005 was unquestionably a better year than 2004. Sabah welcomed a record high of more than 1.8 million arrivals in 2005, posting a 3 percent increase over 2004 and 46 percent increase over 2003. This translates into a tourism receipt of over RM 2 billion for Sabah. Although the country has faced extraordinary challenges due to circumstances beyond control such as the tsunami natural disaster and spread of bird flu, the number of tourist arrivals to the State had however increased. According to the State’s Ministry of Tourism, Culture and Environment recently, the number of tourist arrivals had increased by 2.7 percent, from 1.773 million in 2004 to 1.821 million in 2005. In this respect, the Ministry said the target of 2.7 million arrivals in 2007 is not impossible due to further support from the Visit Malaysia Year 2007 campaign. The state may see tourist arrivals to further increase with a possible target of 4 million arrivals by 2010. This will greatly benefit tourism industry, where the number of visitors will continue to increase. The State of Sabah has been receiving increasing number of tourist arrivals due primarily to its wide varieties of tourism attractions which broadly included as exciting site for adventures, diverse cultures, diving haven, white sandy island beaches, tasty local delicacies, heritage sites and most importantly, availability of unique wildlife and nature. These diverse tourist attractions have made Sabah an increasingly popular destination for tourists to visit Sabah. There are indications that the existing hotel rooms are grossly inadequate to meet the strong demand as a result from tourists’ arrivals. 4.0 KOTA KLIAS Kota Klias is located about 150 km from Kota Kinabalu, a Mangrove Forest Reserve rich with the elusive Proboscis monkey, Silver Leaf monkey and myriad species of birds that inhabit this unique riverine environment. 4.1 Fireflies On a moonless night, the area will be swarm by the flickering lights of fireflies against the night sky. Congregation of fireflies can be seen almost all along the bank of the Klias River. Some trees may have more than a thousand individuals of adult fireflies. Apart from Kota Klias, the Selangor river (Peninsular Malaysia) is one of the more renown areas for observing the magical display of fireflies. 4.2 Proboscis Monkey: It is the Proboscis monkey that has single-handedly turns the Kota Klias into an important tourist’s attraction along the river. Little is known about this primate unlike its more famous cousin‚ the Orang Utan‚ which has been studied‚ both in the wild and captivity. The Proboscis will usually die soon after capture literally starving themselves to death even in large enclosures‚ no matter how lush or lavish their living area is. This is why these monkeys cannot be seen in zoos and receives much less attention‚ even among scientists and researchers‚ compared to other primates. They are best left to themselves in the mangrove and peat swamp forests of Sabah‚ Sarawak‚ Kalimantan and several smaller surrounding islands where they constitutes a valuable part of Borneo’s natural heritage together with its more famous cousin‚ the Orang Utan. As the uniqueness of this Proboscis monkey gains popularity and it is only available in Borneo, especially in the Kota Klias, the number of visitors is expected to increase. 5.0 CURRENT ACTIVITIES AT KLIAS Presently, there are two jetties established by tour operators near the Kota Klias from where they provide boat services to tourists to see these animals. The Lodge is established about a crow fly away from the bridge, it also provides accommodation and boat services to their guests. In a brief survey to the area, there were about 100 tourists loaded in eight different boats in one particular day from the same operators. There were other boats with about 100 tourists from another operator. Between the two operators, they have about 30 boats; each boat can take maximum 30 passengers. It was known at peak season, all the boats were fully used. Quite often, the operators have to outsource additional boats from the villagers staying along the Klias river to ferry tourists for a boat cruise. It was observed that during peak tourist season, the existing operators could not cope with surge in demand for river cruise along Kota Klias and I foresee with the continued increase in tourist arrivals to Sabah, such facilities are glaringly inadequate to accommodate future demand. Most tourists enjoyed the boat cruise and the riverine scenery and the main objective; watching the Proboscis monkey is a justification to conduct such cruise. The river cruise will be more interesting if the tourists are given prior information or pre-tour briefing on what to expect and what type of wildlife other than the monkey, to watch during the cruise. Besides in Bahasa Malaysia and English, the information shall be provided in other foreign languages such as Japanese, Korean and Mandarin, depending on the nationality of the tourists. A professional naturalist will provide a briefing about the natural history of the Kota Klias and the wildlife in the area, before leaving the jetty. Narrative explanation will also be provided on site if the tourists’ requests further information. 6.0 Eco-Education Tourism Services In order to provide a more professional tour services to tourists, Nature Interpreter (naturalists) may be engaged to provide briefing and narrative explanation to the tourists about the natural history of the Kota Klias habitat and the wildlife seen from the boat. This will be more meaningful to the tourists and value for their money. ******************** THE END*********************** Research Papers on Tourism Industry in SabahDefinition of Export QuotasAnalysis of Ebay Expanding into AsiaMarketing of Lifeboy Soap A Unilever ProductInfluences of Socio-Economic Status of Married MalesTwilight of the UAWThe Relationship Between Delinquency and Drug UsePersonal Experience with Teen PregnancyPETSTEL analysis of IndiaThe Project Managment Office SystemArguments for Physician-Assisted Suicide (PAS)

Begash (Kazakhstan)

Begash (Kazakhstan) Begash is a Eurasian pastoralist campsite, located in Semirchye in the piedmont zone of the Dzhungar Mountains of southeastern Kazakhstan, which was occupied episodically between ~2500 BC to AD 1900. The site is located at about 950 meters (3110 feet) above sea level, in a flat ravine terrace enclosed by canyon walls and along a spring-fed stream. Archaeological evidence at the site contains information about some of the earliest pastoralist Steppe Society communities; the important archaeobotanical evidence suggests Begash may have been on the route which moved domestic plants from the point of domestication into the broader world. Timeline and Chronology Archaeological investigations have identified six major phases of occupations. Phase 6 (cal AD 1680-1900), HistoricPhase 5 (cal AD 1260-1410), MedievalPhase 4 (cal AD 70-550), Late Iron AgePhase 3 (970 cal BC-30 cal AD), Early Iron AgePhase 2 (1625-1000 cal BC), Middle-Late Bronze AgePhase 1 (2450-1700 cal BC), Early-Middle Bronze Age A stone foundation for a single house is the earliest structure, built at Begash during Phase Ia. A cist burial, characteristic of other late Bronze Age and Iron Age kurgan burials, contained a cremation: near it was a ritual fire pit. Artifacts associated with Phase 1 include pottery with textile impressions; stone tools including grinders and micro-blades. Phase 2 saw an increase in the number of houses, as well and hearths and pit features; this last was evidence of roughly 600 years of periodic occupation, rather than a permanent settlement. Phase 3 represents the early Iron Age, and contains the pit burial of a young adult woman. Beginning about 390 cal BC, the first substantial residence at the site was built, consisting of two quadrilateral houses with central stone-lined fire-pits and hard-packed floors. The houses were multi-roomed, with stone lined postholes for central roof support. Trash pits and fire-pits are found between the houses. During Phase 4, occupation at Begash is again intermittent, a number of hearths and trash pits have been identified, but not much else. The final phases of occupation, 5 and 6, have substantial large rectangular foundations and corrals still detectable on the modern surface. Plants from Begash Within soils samples taken from the Phase 1a burial cist and associated funerary fire pit were discovered seeds of domesticated wheat, broomcorn millet and barley. This evidence is interpreted by the excavators, an assertion supported by many other scholars, as indication of a distinct route of transmission of wheat and millet from the central Asian mountains and into the steppes by the late 3rd millennium BC (Frachetti et al. 2010). The wheat consisted of 13 whole seeds of domesticated compact free-threshing wheat, either Triticum aestivum or T. turgidum. Frachetti et al. report that the wheat compares favorably to that from the Indus Valley region in Mehrgarh and other Harappan sites, ca. 2500-2000 cal BC and from Sarazm in western Tajikistan, ca. 2600-2000 BC. A total of 61 carbonized broomcorn millet (Panicum miliaceum) seeds were recovered from various Phase 1a contexts, one of which was direct-dated to 2460-2190 cal BC. One barley grain and 26 cerealia (grains unidentified to species), were also recovered from the same contexts. Other seeds found within the soil samples are wild Chenopodium album, Hyoscyamus spp. (also known as nightshade), Galium spp. (bedstraw) and Stipa spp. (feathergrass or spear grass). See Frachetti et al. 2010 and Spengler et al. 2014 for additional details. Domesticated wheat, broomcorn millet and barley found in this context is surprising, given that the people who occupied Begash were clearly nomadic pastoralists, not farmers. The seeds were found in a ritual context, and Frachetti and colleagues suggest that the botanical evidence represents both a ritual exploitation of exotic foods, and an early trajectory for the diffusion of domestic crops from their points of origin into the broader world. Animal Bones The faunal evidence (nearly 22,000 bones and bone fragments) at Begash contradicts the traditional notion that the emergence of Eurasian pastoralism was sparked by horse riding. Sheep/goat are the most prevalent species within the assemblages, as much as 75% of identified minimum number of individuals (MNI) in the earliest phases to just under 50% in Phase 6. Although distinguishing sheep from goats is notoriously difficult, sheep are much more frequently identified in the Begash assemblage than goats. Cattle are the next most frequently found, making up between 18-32% of the faunal assemblages throughout the occupations; with horse remains not present at all until ca 1950 BC, and then in slowly increasing percentages to around 12% by the medieval period. Other domestic animals include dog and Bactrian camel, and wild species are dominated by red deer (Cervus elaphus) and, in the later period, goitered gazelle (Gazella subgutturosa). Key species at the earliest Middle and Bronze age levels at Begash indicates that sheep/goats and cattle were the predominant species. Unlike other steppe communities, it seems apparent that the earliest phases at Begash were not based on horse riding, but rather began with Eurasian pastoralists. See Frachetti and Benecke for details. Outram et al. (2012), however, have argued that the results from Begash should not be considered necessarily typical of all steppe societies. Their 2012 article compared proportions of cattle, sheep and horses from six other Bronze Age sites in Kazakhstan, to show that dependence on horses seems to varied widely from site to site. Textiles and Pottery Textile-impressed pottery from Begash dated to the Early/Middle and Late Bronze ages reported in 2012 (Doumani and Frachetti) provide evidence for a wide variety of woven textiles in the southeastern steppe zone, beginning in the early Bronze Age. Such a wide variety of woven patterns, including a weft-faced cloth, implies interaction between pastoral and hunter-gatherer societies from the northern steppe with pastoralists to the southeast. Such interaction is likely, say Doumani and Frachetti, to be associated with trade networks postulated to have been established no later than the 3rd millinennium BC. These trade networks are believed to have spread animal and plant domestication out of the along the Inner Asian Mountain Corridor. Archaeology Begash was excavated during the first decade of the 21st century, by the joint Kazakh-American Dzhungar Mountains Archaeology Project (DMAP) under the direction of Alexei N. Maryashev and Michael Frachetti. Sources This article is a part of the About.com guide to the Steppe Societies, and the Dictionary of Archaeology. Sources for this article are listed on page two. Sources This article is a part of the About.com guide to the Steppe Societies, and the Dictionary of Archaeology. Betts A, Jia PW, and Dodson J. 2013 The origins of wheat in China and potential pathways for its introduction: A review. Quaternary International in press. doi: 10.1016/j.quaint.2013.07.044 d’Alpoim Guedes J, Lu H, Li Y, Spengler R, Wu X, and Aldenderfer M. 2013. Moving agriculture onto the Tibetan plateau: the archaeobotanical evidence. Archaeological and Anthropological Sciences:1-15. doi: 10.1007/s12520-013-0153-4 Doumani PN, and Frachetti MD. 2012. Bronze Age textile evidence in ceramic impressions: weaving and pottery technology among mobile pastoralists of central Eurasia. Antiquity 86(332):368-382. Frachetti MD, and Benecke N. 2009. From sheep to (some) horses: 4500 years of herd structure at the pastoralist settlement of Begash (south-eastern Kazakhstan). Antiquity 83(322):1023-1027. Frachetti MD, and Maryashev AN. 2007. Long-Term Occupation and Seasonal Settlement of Eastern Eurasian Pastoralists at Begash, Kazakhstan. Journal of Field Archaeology 32(3):221-242. doi: 10.1179/009346907791071520 Frachetti MD, Spengler RN, Fritz GJ, and Maryashev AN. 2010. Earliest direct evidence for broomcorn millet and wheat in the central Eurasian steppe region. Antiquity 84(326):993–1010. Outram AK, Kasparov A, Stear NA, Varfolomeev V, Usmanova E, and Evershed RP. 2012. Patterns of pastoralism in later Bronze Age Kazakhstan: new evidence from faunal and lipid residue analyses. Journal of Archaeological Science 39(7):2424-2435. doi: 10.1016/j.jas.2012.02.009 Spengler III RN. 2013. Botanical Resource Use in the Bronze and Iron Age of the Central Eurasian Mountain/Steppe Interface: Decision Making in Multiresource Pastoral Economies. St. Louis, Missouri: Washington University in St. Louis. Spengler III RN, Cerasetti B, Tengberg M, Cattani M, and Rouse L. 2014. Agriculturalists and pastoralists: Bronze Age economy of the Murghab alluvial fan, southern Central Asia. Vegetation History and Archaeobotany in press. doi: 10.1007/s00334-014-0448-0 Spengler III RN, Frachetti M, Doumani P, Rouse L, Cerasetti B, Bullion E, and Maryashev A. 2014. Early agriculture and crop transmission among Bronze Age mobile pastoralists of Central Eurasia. Proceedings of the Royal Society B: Biological Sciences 281(1783). doi: 10.1098/rspb.2013.3382

Sports Managers' Tasks Coursework Example | Topics and Well Written Essays - 1000 words

Sports Managers' Tasks - Coursework Example Employees should voluntarily follow the provided directions to guarantee a perfect relationship between them and their managers. Leading includes motivating the employees and assisting them to follow the set objectives for the firm (Daft, 2008). Managers should serve as leaders in an ideal situation and adopt perfect leadership skills (Daft and Marcic, 2013). Various employee cultures affect the leadership styles in an organization. Corporate structures also matter in coming up with leadership skills due to the relationship between the junior and senior staff (Sims and Quatro, 2005).  Sports managers perform various leadership duties during sporting activities. In professional teams, the managers act as leaders that motivate and inspire coaches and players (Watt, 2004). Since most sports managers work for colleges and other social institutions, there is a need for communication between the team. The managers execute leadership functions while conducting both interpersonal and group activities. Sports leaders have to connect socially with the players in order to provide motivation during matches and training sessions. Additionally, some sports clubs are enormous; hence require more attention from the managers. Leaders should first identify what motivates the players and employ the strategies to ensure maximum output from the players (Summers, 2012). Sports managers have to deal with various staff including coaches and trainers that are also issued with roles of passing information to the players.It guarantees the monitoring of the performances of various individuals in the firm (Dyck and Neubert, 2010). The main aim of the controlling function is to ensure that the set aims and objectives are attained. The performance results are weighed against the goals after an evaluation of the firm (Koontz, Weihrich and Aryasri, 2004). Control also depends on the communication channels that assist in the comprehension of the objectives.

Labor Management and Personnel Work Essay Example | Topics and Well Written Essays - 2250 words

Labor Management and Personnel Work - Essay Example Behavioral management theory has been modified over time, to incorporate more cognitive and agenetic theories that are inclusive of an individual's socio and physical environment (Stroh, Northcraft, & Neal, 2001). As such, behavioural management theory provides guidance as to management and employee personal and occupational development, and in the identification of employee and target market expectations and needs. This paper will propose a qualitative investigation of job satisfaction among employees at a local bank. Firstly, a literature review will identify current knowledge to justify the design chosen. Secondly, the method will outline the proposed design, variables, materials, ethical considerations and procedure. Finally, a conclusion shall synthesize the main points of the paper and demonstrate the important implications of conducting this study to enhance employee work experiences and to increase workplace efficiency. Behavioral management is a psychological approach to understanding and explaining human behavior; within the organizational setting, the general theory has been used for performance management. Corporations have used the theory to define work behaviors that are considered the most effective to get the job done (Coffs, 1997). Behavioral analysis incorporates a set of concepts and methods that can help to establish efficient and harmonious workplace environments. Behavior analysis concepts help us understand how people function within the realities of the world they live in. Drawing also on general systems concepts, behavioural management theory aids in understanding the reasons why an employee takes a course of action that they do, as well as informing management as to how to determine training needs; and how to communicate positive and negative feedback on employee's performance (Wilson, Lizzio, Whicker, Gallois, & Price, 2003).Importantly, and some say unfounded, job satisfaction h as become the work attitude to be investigated by a majority of researchers seeking to establish a relationship between employee attitudes and workplace efficiency (Wright, 2006). Such study reveals information about the person as an employee, as well as a social entity. "Attitudes," "motives," "values," "perceptions," "personality characteristics," "intelligence," and "performance outcomes," can describe an employee in terms that management can apply to overall business strategies (Kane, 1996).Toyota Ltd takes a critical approach to investigating employee perceptions of work satisfaction. The give each employee a questionnaire for self-evaluation and management feeds back their interpretations, often, the employee might have a different target set as compared to management in terms of performance (Toyota Industries, 2004). Strengths are recognized, and the employee is mentored to work on their weaknesses so as to improve performance. Continuous improvement is always the goal for a company, and in terms of people it is recommended to train and re-train, rather than

Sports vs Videogames Essay Example for Free

Sports vs Videogames Essay Sports Vs Video games We no longer live in a society where kids run around actively throughout the neighborhood. Late night soccer games, pick up games in the park, and innocence children are gone in sports. Today children are more interested in video game, computers and television, and parents are afraid of letting their children run around the streets because of kidnapping. The majority of kids are no longer interested in physical activity. Why do most kids enjoy video games rather than sports? Video games were first introduced in the 70’s and have been gaining popularity ever since. By the end of the decade video games had already become a preferred activity for kids. According to a recent study by Harris Interactive 1,178 children in the U. S, almost 9 percent of children gamers are pathologically or clinically â€Å"addicted to video games. However, 23 percent of youth say that they have felt addicted to video games, with about one-third of males and a little more than one in 10 females reporting the sensation. This is wrong, kids should not be addicted to anything at their age. Kids need to stop playing so many video games and start to playing more sports. Video games in today’s society have a negative influence on kids because it separates them from reality. This can be drastic on kids because they are constantly cutting off physical activity time and social interactions. Kids in this generation are constantly around technology whether at school, in their cars or at home. They are immersed in technology that promotes instant gratification, whether it is by Video games, computers or Mp3 players they are always around it. Technology not only has influenced kids for the worst but has also made them redundant against sports. Playing video games has adverse effects on youth by lowering their social skills, decrease sleep patterns and an increase of weight. If kids chose to play sports not only would they increase their social skills by meeting new teammates, but they would also get a great workout and increase their sleep. What makes video games better to play for kids rather than sports? I think it is because the world you get to enter it is like no other. You are free to do whatever you chose to. There are no rules no regulations, kids choose how and when to play, so I think that this is their way of feeling sort of like adults. They do not have to listen to anyone when playing video games, so I think this is sort of an escape from reality for sometime. According to the parent report. com it would appear that the excitement of video games causes the brain to release a chemical that is, in essence, addictive. This makes sense because kids are receiving constant gratification and happiness from playing video games. If kids were to play more sports rather than video games they would see that playing sports are way more compelling, fun and exciting. It is real live action, not make believe. Kids get to learn a new skill and exercise while doing it. Sports are an essential part of a kids life if they start to lack on physical activity not only will they be lazier when doing anything that requires physical activity, but will also lack the motivational to better yourself. We need to encourage kids to play more sports, and put down the controller. Kids have lost what it means to be a kid. I remember when I was a kid I would wake up at seven watch cartoons, then go out and play till it was dark. I did have a Sega, and Nintendo 64, but I found more pleasure with meeting new people and actually playing sports. I fear that if this process continues we will become sloth’s, and lose or education to video games. I used to work at Gamestop and people of all ages would come in. The ones who bought most video were kids and teenagers. Kids would wait in lines for hours when we had a pre- release and, would waste all of their birthday money or gift cards on various video games. When I was a kid my money would have gone to a new soccer ball or cleats, this just goes to show how much times have changed. There is nothing better for a kid or teenager to go outside and run around. What better way then enrolling them in karate or any other sport. According to Jennifer Dowd, Research has found that participating in sports can have a healthy developmental impact on young children. These activities can promote cooperative play, teamwork, and good sportsmanship while helping to refine gross motor skills. Sports can also help children get along with and become accepted by others, including peers, family members, teachers, and coaches. Plus, through positive feedback, group play builds self-esteem, helping your child realize that shes a capable personal who is able to accomplish significant achievements. I agree with her, being involved in a sport keeps you out of the house and builds essential tools for the future. Playing Video games is fun but as I have shown, it can really have negative side effects.

Italian Immigrants Essay -- Legal Issues, US Government

Immigration began late for the Italian population. With the main period of immigration coming in the late 19th century, Italians were already several steps behind the Irish, German, and French immigrants (Nelli 38). This proved to be detrimental to the Italians as the previous immigrants had already stitched themselves to the flag producing a resolute hatred for incoming immigrants, one of which was Salvatore Rossi. Having fled Italy in 1897 due to economic hardship, he pursued the â€Å"American Dream† in New York, by obtaining an education and landing an uncommon job within the U.S. Government. Italian immigrants in this period of time suffered extreme racial prejudice and experienced numerous obstacles in their process of immigration and assimilating themselves into society. In the end, Salvatore Rossi, unlike many Italian immigrants, stitched himself to the flag. Notable Italian immigration began in the 1900s. Missionaries were sent by the Catholic Church to console and convert the native population of America. The early immigrants were dispersed across the nation with large concentrations in the northeast (â€Å"America Put Under Microscopes† 2). Within these regions began the largest influx of Italian culture. Italian inspiration began the first Columbus Day celebration as well as the construction of the first Opera house in America. Italians in the early 19th century had a limited role in American culture however with the economic disparity of Italy in the mid-19th century, it swayed many to immigrate to the United States bringing along their way of life (â€Å"America Put Under Microscopes† 1). Born to a family of subsistence farmers, Salvatore Rossi fits the mold of the atypical southern Italian laborer. Heavy taxes had be... ... son of a subsistent Italian farmer, prejudiced by many, Salvatore cut himself free of the thresholds and chains of the typical Italian-American. Through determination, he came to America and educated himself bringing him into the modern world, thus assimilating himself into the American way of life. Salvatore had overcome the difficulties of the entire immigration process, beginning with leaving his family behind, trekking across the Atlantic, and starting a new life in America. Racial prejudice had also not overwhelmed Salvatore’s willpower as he continued to fight again the stereotypical mold of the free-riding Italian-American who offers nothing to American society. Although he paid the ultimate price of leaving behind his extended family and Italian way of life, Salvatore by becoming a U.S. Immigration Official, had stitched himself to the American flag.

Marketing management Essay

Marketing management – assignment 1 Case study Question for discussion: 1-give examples of needs, wants, and demand that build –a-bear customer demonstrate differentiating each of these three concepts. What are the implications of each on build –a-bear’s action? The build –a- bear company can really differentiating between needs, wants, and demand by gives the customer a free choice to create a bear by your own personalization so that the experience that customer need to make a value to the product and to satisfied all kind of customer and what they want ,need or demand . The build –a- bear actions are very precise and perfect because clark never forgetting what is like to be a customer and ask customer about what they want and she thinks like a customer. In every action build –a- bear make customer more related and closer by sharing the experience of build –a- bear together with your parents. The company achieve to gives to her customer needs, wants, and demand. 2- In detail, describe all facets of Build-A-Bear’s product. What is being exchanged in a Build-A-Bear transaction? When the children try to build a bear he gets through some station first (choose me) where the child choose unstuffed animal from a bin. At (stuff me) station when the animal comes to life. There is (hear me) station, where customer decide whether or not to includes (voice box) , (stitch me) where the child stitches the animal shut , (fluff me) where the child can give the animal a blow- dry spa treatment, (dress me) filled with accessories galore . That’s better than just buy the teddy or the stuffed animal and go. 3- Which of the five marketing management concepts best describes Build-A-Bear Workshop? Build –a- bear workshop can be describes as societal marketing. 4- Discuss in detail the value that Build-A-Bear creates for its customers? Build –a-bear create a strong relationship and makes a value to the product through participating with customer, interact, offering a good experience. They create social environment with child and their parents, it’s not just a toy shop it’s a relationship it’s goal to satisfy you and gives you what you want. 5- Is Build-A-Bear likely to be successful in continuing to build customer relationships? Why or why not? Yes Because they always lets customer choose, try, feel, and create an experience, also they build strong, loyal relationship. Build –a- bear company always look forward and expanding in their shops ,ideas they also has create web site and game site so they expanding through customer need and opinion . It’s not just a toy store it’s vision that concentrate first on how to satisfy and how to build the concept of customer value creation. I think that build-a- bear will counties growth and earn customer loyalty.